9 Product Naming Tips

Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It...

Digital Brand Is About More Than Just Good Looks

First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name, logo, fan page design or website. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than...