8 Twitter Best Practices

Rachel Strella Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business....

Link Building: What about Link Baiting?

Link Building in a competitive niche is one of the most difficult marketing tasks I’m asked to do. Not only do I have to work in link-saturated industries, but more times than not I have to find a way to out-rank a “complaint site” and/or Wikipedia....

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. When we consciously create consistent messages, brands, systems and communications, our customers begin to...