LinkedIn announced that beginning on April 14, the Products and Services tab for Company Pages will be removed. LinkedIn says this change is designed to “provide a simple and efficient experience” for members.
The Alternatives
The soon-to-be-discontinued tab provided a way for companies to share important information about their products and services. LinkedIn suggests two alternatives:
1. Provide Company Updates on products and services. Followers will see these updates on their newsfeed, and if they engage with your posts, this will increase your post’s reach. This is a great way to increase visibility of your company on LinkedIn.
2. Use Showcase Pages for products and services. LinkedIn explains: “A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.”
Showcase Pages are linked to your main Company Page and appear in related search results. You can have up to 10 Showcase Pages, and for each page, you’ll have a separate set of metrics.
Once your page is set up, you can begin to share updates about the product or service you’re showcasing. For an example of a Showcase Page, visit Microsoft’s Office page.